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The contributions of this volume approach the genres of employee,
CEO and organizational communication from different angles. They
analyze how the author's position in the company influences the
construction of these genres, what content and linguistic style
characterize them, and how the discourse of these genres is related
to other resources. They look at linguistic and rhetorical
strategies in a range of communicative settings: email
correspondence among (male versus female) co-workers, collaborative
writing of formats in the workplace, leadership messaging by the
CEO, financial disclosures for (non-)financial audiences and
expressions of the corporate philosophy. Two methodologies in
particular are prominent in the genre-based chapters: corpus
analyses and case studies.
Winner of the Association for Business Communication's
Distinguished Publication on Business Communication Award 2016 This
edited volume offers a collection of original chapters focusing on
the Ins and Outs of professional discourse research. Drawing on
insights from LSP, ethnography and discourse analysis, it covers a
wide range of issues, ranging from gaining access and collecting
data to feeding results back in the form of recommendations to
practitioners.
This edited book engages with the richly interdisciplinary field of
business and professional communication, aiming to reconcile the
prescriptive ambitions of the US-centred business communication
tradition with the more descriptive approach favoured in discourse
studies and applied linguistics. A follow-up to the award-winning
book The Ins and Outs of Business and Professional Discourse
Research (Palgrave Macmillan, 2016), this volume brings together
scholars and their recent work from wide-ranging business and
professional settings to engage with the question of what counts as
good data. The authors focus on four key themes - authenticity,
triangulation, background and relevance - to shine a light on
business and professional discourse as essential contextual and
intertextual. This book will be of interest to scholars working in
applied linguistics, sociolinguistics, and business communication,
but also other social scientists interested in a range of
perspectives on oral, written and digital language use in workplace
settings.
This edited book engages with the richly interdisciplinary field of
business and professional communication, aiming to reconcile the
prescriptive ambitions of the US-centred business communication
tradition with the more descriptive approach favoured in discourse
studies and applied linguistics. A follow-up to the award-winning
book The Ins and Outs of Business and Professional Discourse
Research (Palgrave Macmillan, 2016), this volume brings together
scholars and their recent work from wide-ranging business and
professional settings to engage with the question of what counts as
good data. The authors focus on four key themes - authenticity,
triangulation, background and relevance - to shine a light on
business and professional discourse as essential contextual and
intertextual. This book will be of interest to scholars working in
applied linguistics, sociolinguistics, and business communication,
but also other social scientists interested in a range of
perspectives on oral, written and digital language use in workplace
settings.
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