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Selling and Sales Management (Paperback, 11th edition): David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-FitzHugh Selling and Sales Management (Paperback, 11th edition)
David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-FitzHugh
R2,338 Discovery Miles 23 380 Ships in 12 - 17 working days

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. New to this edition New case studies and practical exercises. Fully updated coverage of strategic selling and partnering. Expanded coverage of ethical issues. Enhanced discussion of the role of social media in selling. Expanded coverage of the management of sales.

Essentials of Marketing Management (Hardcover, 2nd edition): Lester Massingham, Geoffrey Lancaster Essentials of Marketing Management (Hardcover, 2nd edition)
Lester Massingham, Geoffrey Lancaster
R4,450 Discovery Miles 44 500 Ships in 12 - 17 working days

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Essentials of Marketing Management (Paperback, 2nd edition): Lester Massingham, Geoffrey Lancaster Essentials of Marketing Management (Paperback, 2nd edition)
Lester Massingham, Geoffrey Lancaster
R1,910 Discovery Miles 19 100 Ships in 12 - 17 working days

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Culliford, Rolfe & Barrow (Paperback): Geoffrey Lancaster Culliford, Rolfe & Barrow (Paperback)
Geoffrey Lancaster
R2,453 Discovery Miles 24 530 Ships in 10 - 15 working days
First Fleet Piano - Volume 2 - Appendices (Paperback): Geoffrey Lancaster First Fleet Piano - Volume 2 - Appendices (Paperback)
Geoffrey Lancaster
R1,619 Discovery Miles 16 190 Ships in 10 - 15 working days
The First Fleet Piano - Volume 1 - A Musician's View (Paperback): Geoffrey Lancaster The First Fleet Piano - Volume 1 - A Musician's View (Paperback)
Geoffrey Lancaster
R2,375 R2,254 Discovery Miles 22 540 Save R121 (5%) Ships in 10 - 15 working days
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