Books > Business & Economics > Business & management > Sales & marketing
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Selling and Sales Management (Paperback, 11th edition)
Loot Price: R2,430
Discovery Miles 24 300
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Selling and Sales Management (Paperback, 11th edition)
Expected to ship within 12 - 17 working days
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Over the past quarter of a century, Selling and Sales Management
has proved itself to be the definitive text in this exciting and
fast-paced subject area. This new edition comes fully updated with
new case studies, using working businesses to connect sales theory
to the practical implications of selling in a modern environment.
It also contains the results from cutting-edge research that
differentiates it from most of its competitors. The book continues
to place emphasis on global aspects of selling and sales
management. Topics covered include technological applications of
selling and sales management, ethics of selling and sales
management, systems selling and a comprehensive coverage of key
account management. New to this edition New case studies and
practical exercises. Fully updated coverage of strategic selling
and partnering. Expanded coverage of ethical issues. Enhanced
discussion of the role of social media in selling. Expanded
coverage of the management of sales.
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