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Markenmanagement in Der Motorradindustrie - Grundlagen, Trends, Erfolgsstrategien Fuhrender Hersteller (German, Paperback,... Markenmanagement in Der Motorradindustrie - Grundlagen, Trends, Erfolgsstrategien Fuhrender Hersteller (German, Paperback, Softcover Reprint of the Original 1st 2005 ed.)
Wolfgang Fischer, Georg Blenk, Manuela Eckstein
R3,203 Discovery Miles 32 030
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In "Markenmanagement in der Motorradindustrie" erlautern Branchen- und Markenexperten das Zusammenspiel von Produkt, Design, Markenwirkung, Community und Markentreue, und sie beleuchten die besondere Rolle des Motorradsports. Fuhrende Motorradhersteller geben Einblick in die Erfolgsgeschichte ihrer Marke."

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