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Markenmanagement in Der Motorradindustrie - Grundlagen, Trends, Erfolgsstrategien Fuhrender Hersteller (German, Paperback, Softcover Reprint of the Original 1st 2005 ed.) Loot Price: R3,203
Discovery Miles 32 030
Markenmanagement in Der Motorradindustrie - Grundlagen, Trends, Erfolgsstrategien Fuhrender Hersteller (German, Paperback,...

Markenmanagement in Der Motorradindustrie - Grundlagen, Trends, Erfolgsstrategien Fuhrender Hersteller (German, Paperback, Softcover Reprint of the Original 1st 2005 ed.)

Wolfgang Fischer, Georg Blenk, Manuela Eckstein

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Loot Price R3,203 Discovery Miles 32 030 | Repayment Terms: R300 pm x 12*

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In "Markenmanagement in der Motorradindustrie" erlautern Branchen- und Markenexperten das Zusammenspiel von Produkt, Design, Markenwirkung, Community und Markentreue, und sie beleuchten die besondere Rolle des Motorradsports. Fuhrende Motorradhersteller geben Einblick in die Erfolgsgeschichte ihrer Marke."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: May 2012
First published: May 2012
Editors: Wolfgang Fischer • Georg Blenk • Manuela Eckstein
Dimensions: 244 x 170 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 328
Edition: Softcover Reprint of the Original 1st 2005 ed.
ISBN-13: 978-3-322-90720-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-322-90720-1
Barcode: 9783322907202

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