In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Do One Thing is for anyone who feels like they don’t know what they want and don’t know where to start. With tools to tackle the blocks in your life that are stopping you from achieving your goals, you’ll find out how to overcome these and make the change you want.

Do One Thing will help you achieve the life you dream of by helping to remove the blocks in your way. Blocks can be anything that stops you from making a change or achieving what you want.

Broken into 12 practical topics with 60 ideas for you to try – from self-help, learning, productivity tips, to spirituality and ways to start giving back – you’ll find practical advice to break down your blocks into manageable hurdles you can face one by one. You can then overcome these working by day, week, or month to reach your long-term goals.

For the time-poor, there’s also a breakthrough idea in each chapter - ‘if you only do one thing…’ and a ‘quick read’ section for a train, plane journey or while waiting for a meeting - if you haven’t got time or want to refresh your memory. Learn from the candid thoughts of others who achieved their goals, from professional wrestlers, French philosophers, skate-punk bands and project managers. You’ll also discover the importance of mentors and how they can help you achieve your goals.

The literature of Wales is one of the oldest continuous literary traditions in Europe. The earliest surviving poetry was forged in the battlefields of post-Roman Wales and the 'Old North' of Britain, and the Welsh-language poets of today still write within the same poetic tradition. In the early twentieth century, Welsh writers in English outnumbered writers in Welsh for the first time, generating new modes of writing and a crisis of national identity which began to resolve itself at the end of the twentieth century with the political devolution of Wales within the United Kingdom. By considering the two literatures side by side, this book argues that bilingualism is now a normative condition in Wales. Written by leading scholars, this book provides a comprehensive chronological guide to fifteen centuries of Welsh literature and Welsh writing in English against a backdrop of key historical and political events in Britain.