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Sustainable Marketing - How to Drive Profits with Purpose (Hardcover)
Loot Price: R500
Discovery Miles 5 000
You Save: R109
(18%)
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Sustainable Marketing - How to Drive Profits with Purpose (Hardcover)
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List price R609
Loot Price R500
Discovery Miles 5 000
You Save R109 (18%)
Expected to ship within 9 - 15 working days
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In the modern age of authenticity and transparency, consumers are
no longer content with brands that are dismissive of, or even
apathetic to, sustainability. Brands are now expected to convey
understanding and concern when it comes to matters such as climate
change, carbon footprints and employee welfare. Most importantly of
all, they must be genuinely committed to these standpoints -
remaining consistent and proactive in their principles. With the
rise of more conscious consumers and the belief-driven buyer,
organizations ignore sustainability and the spirit of 'doing good'
at their own peril. From three marketing experts with decades of
experience between them, Sustainable Marketing delivers the new
benchmark for modern marketing. This book clarifies the importance
of the sustainable approach before providing a comprehensive guide
to implementing, driving and maintaining these practices in any
organization. A must-read for any business leader or marketing
executive, this is a unique and fascinating blend of academic
research and practical case studies that will kick-start and
inspire sustainable initiatives.
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