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Sustainable Marketing - How to Drive Profits with Purpose (Hardcover) Loot Price: R500
Discovery Miles 5 000
You Save: R109 (18%)
Sustainable Marketing - How to Drive Profits with Purpose (Hardcover): Michelle Carvill, Gemma Butler, Geraint Evans

Sustainable Marketing - How to Drive Profits with Purpose (Hardcover)

Michelle Carvill, Gemma Butler, Geraint Evans

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List price R609 Loot Price R500 Discovery Miles 5 000 You Save R109 (18%)

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In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

General

Imprint: Bloomsbury Business
Country of origin: United Kingdom
Release date: 2021
Authors: Michelle Carvill • Gemma Butler • Geraint Evans
Dimensions: 234 x 153 x 20mm (L x W x T)
Format: Hardcover - Cloth over boards / With dust jacket
Pages: 320
ISBN-13: 978-1-4729-7913-1
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Earth & environment > The environment > Environmental economics > Sustainability
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LSN: 1-4729-7913-3
Barcode: 9781472979131

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