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Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts
on the Future of Content, Media and Business. 'Friction is Fiction'
presents a constantly updated compilation of Gerd's best essays and
writings. The central thesis is that the Internet has almost
completety disrupted the traditional notion of generating higher
income by taking advantage of friction points in any given
transaction or business process, i.e. by controlling the 'people
formerly known as consumers'. The Future is all about winning the
trust, and turning attention into revenues. PS: this 4-color
version is rather expensive (but nice) - look for the $20 B&W
version here on Lulu if you want to save some $. PS2: If you can't
swing the few $ for the PDF, here, just ping me via
www.twitter.com/gleonhard and I will send you the link to a free
PDF version
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