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Showing 1 - 9 of 9 matches in All Departments
(Berklee Press). For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water," benefiting the people who love music and make music.
Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays and writings. The central thesis is that the Internet has almost completety disrupted the traditional notion of generating higher income by taking advantage of friction points in any given transaction or business process, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues. PS: this 4-color version is rather expensive (but nice) - look for the $20 B&W version here on Lulu if you want to save some $. PS2: If you can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free PDF version
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