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The increasing availability of data has transformed the way sports
are played, promoted and managed. This is the first textbook to
explain how the big data revolution is having a profound influence
across the sport industry, demonstrating how sport managers and
business professionals can use analytical techniques to improve
their professional practice. While other sports analytics books
have focused on player performance data, this book shows how
analytics can be applied to every functional area of sport
business, from marketing and event management to finance and legal
services. Drawing on research that spans the entire sport industry,
it explains how data is influencing the most important decisions,
from ticket sales and human resources to risk management and
facility operations. Each chapter contains real world examples,
industry profiles and extended case studies which are complimented
by a companion website full of useful learning resources. Sport
Analytics: A data-driven approach to sport business and management
is an essential text for all sport management students and an
invaluable reference for any sport management professional involved
in operational research.
The increasing availability of data has transformed the way sports
are played, promoted and managed. This is the first textbook to
explain how the big data revolution is having a profound influence
across the sport industry, demonstrating how sport managers and
business professionals can use analytical techniques to improve
their professional practice. While other sports analytics books
have focused on player performance data, this book shows how
analytics can be applied to every functional area of sport
business, from marketing and event management to finance and legal
services. Drawing on research that spans the entire sport industry,
it explains how data is influencing the most important decisions,
from ticket sales and human resources to risk management and
facility operations. Each chapter contains real world examples,
industry profiles and extended case studies which are complimented
by a companion website full of useful learning resources. Sport
Analytics: A data-driven approach to sport business and management
is an essential text for all sport management students and an
invaluable reference for any sport management professional involved
in operational research.
Esports have rapidly expanded from a pastime undertaken by casual
players to one of the largest segments of the entertainment
industry, in which hundreds of millions of people play and compete
daily. Esports Business Management With HKPropel Access is one of
the first textbooks to present an all-encompassing look into the
world of esports business, will teach both aspiring students and
sports professionals about the business of this rapidly expanding
industry. Written by esports executives, business experts, and
esports educators-and endorsed by the International Esports
Federation, Esports Research Network, and the United States Esports
Federation-the textbook offers a comprehensive approach to the
operational side of esports, supplemented by a striking full-color
design and dynamic imagery that will bring concepts to life. The
text begins with a basic overview of the industry, including
various levels of esports, culture, and social issues. Next,
readers will explore the interests and concerns of various tiers of
stakeholders-from title publishers and event organizers to leagues,
sponsors, fans, and more-and learn about governance at multiple
levels, from the international level to college conferences. A full
look at the marketing engine of esports examines sponsorship
opportunities, esports events and venues, and communications at all
levels, including broadcasting, analytics, and social media. The
book addresses managerial and business issues associated with
running an esports-related entity, including financial and legal
concepts as well as team and player management. The text concludes
by examining careers found in the various segments of the industry
and looking at the future of esports. Throughout the text, Zoning
sidebars provide real-world spotlights that bring the concepts to
life. Student learning will be enhanced by the related online
learning aids delivered through HKPropel, with student exercises
and case studies that apply content to life, industry profiles, and
a list of Internet resources for further learning. While
similarities exist between the sports and esports environments,
there are also significant differences in how the esports industry
must operate to thrive. Esports Business Management is the
foundational text for understanding and working in this exciting,
fast-paced industry. Note: A code for accessing HKPropel is
included with all new print books.
Managing Sport Facilities, Fourth Edition With Web Study Guide,
merges the historical and theoretical foundations of the sport
facility industry with real-world challenges and insights to create
an engaging, modern guide for effective sport facility management.
This updated edition provides a comprehensive knowledge base for
the wide-ranging duties of sport facility managers and prepares
students to enter the field ready to confront the responsibilities
they will face on the job. Joining field expert Gil Fried for this
fourth edition is Matthew Kastel, a practicing stadium manager with
over 25 years of experience. Together, the authors blend extensive
research and insights from the professional industry with everyday
occurrences at sport facilities. With an increased focus on
in-depth, real-world examples of issues facing facility managers
today, this edition takes a detailed look at different types of
facilities, including stadiums, arenas, fitness centers, parks, and
multiuse facilities, and it addresses the various challenges that
each presents. Contributions from industry professionals provide an
inside look at their facility’s unique issues and concerns, from
systems and operations to maintenance and green practices. To
emphasize practical applications of the content, a new web study
guide includes seven Day in the Life videos that follow the daily
routine of a facility executive and offer students an inside look
at real-life facility management. Additional tools further enhance
learning and are accompanied by activities and assignments that
guide students in applying the concepts: Video clips of interviews
with industry professionals provide multifaceted career insights
and advice. Gil’s Sportsplex, an in-depth sport facility case
study, covers strategic planning, construction, financial analysis,
and more. Sample blueprints highlight the construction and anatomy
of a sport facility. A list of Internet resources for each chapter
encourages further learning. Also new to this edition is a chapter
on midevent management, which covers strategies for managers to use
during events as issues arrive so they are prepared for all phases
of a facility event. Throughout the book, examples capture the
essence of being a facility manager. Opening chapter scenarios
introduce industry executives and show how the material applies to
daily activities. Facility Focus sidebars provide facts about
facilities and strategies for facility success, while Behind the
Scenes sections present unique concerns and strategies to make
facility managers more successful professionals. Students will
develop practical knowledge, which will prepare them to make
decisions in all areas of facility management, including building
design and construction, operations, marketing, legal issues,
finance, and event management. Managing Sport Facilities, Fourth
Edition, teaches the foundational and application skills necessary
for facility managers to respond effectively to new challenges. It
is an essential resource for guiding students to success in a sport
facility management career. Note: The web study guide is included
with all new print books and some ebooks. For ebook formats that
don’t provide access, the web study guide is available
separately.
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