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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations
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Esports Business Management (Paperback)
Loot Price: R2,240
Discovery Miles 22 400
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Esports Business Management (Paperback)
Expected to ship within 12 - 19 working days
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Esports have rapidly expanded from a pastime undertaken by casual
players to one of the largest segments of the entertainment
industry, in which hundreds of millions of people play and compete
daily. Esports Business Management With HKPropel Access is one of
the first textbooks to present an all-encompassing look into the
world of esports business, will teach both aspiring students and
sports professionals about the business of this rapidly expanding
industry. Written by esports executives, business experts, and
esports educators-and endorsed by the International Esports
Federation, Esports Research Network, and the United States Esports
Federation-the textbook offers a comprehensive approach to the
operational side of esports, supplemented by a striking full-color
design and dynamic imagery that will bring concepts to life. The
text begins with a basic overview of the industry, including
various levels of esports, culture, and social issues. Next,
readers will explore the interests and concerns of various tiers of
stakeholders-from title publishers and event organizers to leagues,
sponsors, fans, and more-and learn about governance at multiple
levels, from the international level to college conferences. A full
look at the marketing engine of esports examines sponsorship
opportunities, esports events and venues, and communications at all
levels, including broadcasting, analytics, and social media. The
book addresses managerial and business issues associated with
running an esports-related entity, including financial and legal
concepts as well as team and player management. The text concludes
by examining careers found in the various segments of the industry
and looking at the future of esports. Throughout the text, Zoning
sidebars provide real-world spotlights that bring the concepts to
life. Student learning will be enhanced by the related online
learning aids delivered through HKPropel, with student exercises
and case studies that apply content to life, industry profiles, and
a list of Internet resources for further learning. While
similarities exist between the sports and esports environments,
there are also significant differences in how the esports industry
must operate to thrive. Esports Business Management is the
foundational text for understanding and working in this exciting,
fast-paced industry. Note: A code for accessing HKPropel is
included with all new print books.
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