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This collection brings together social semiotic, ethnographic, and
conversation analytic approaches to multimodality in global studies
of shopping, drawing on the rich diversity of the latest multimodal
methods to critically reflect on shopping as a cornerstone of
contemporary social life. The volume explores shopping as an area
of study in its own right, with the buying and selling of goods and
services a fundamental part of the social and cultural life of
human communities for centuries. The book looks at both online and
offline shopping, examining it as both everyday multi-sensorial
practice and its translation into the interactive text and imagery
that comprise the online shopping experience, from London street
markets to Japanese grocery shops to Danish supermarkets to
worldwide online shopping sites. Highlighting the diversity of
modern multimodal approaches through contributions from established
scholars, the book critically surveys both the challenges and
opportunities in the embodied interactions between buyers and
sellers and how these points of connection have been translated and
will continue to transform in the age of algorithms and emergent
technologies. This book will appeal to students and scholars
interested in multimodality, multimodal conversation analysis,
social semiotics, social interaction, and retail studies.
Atypical Interaction presents a state-of-the-art overview of
research which uses conversation analysis to explore how
communicative impairments impact on conversation and other forms of
talk and social interaction. Although the majority of people use
spoken language unproblematically in social interaction, many
individuals have an atypical capacity for communication. The first
collection of its kind, this book examines a wide range of
conditions where the communication of children or adults is
atypical, including autism spectrum disorder, dementia, stammering,
hearing impairment, schizophrenia, dysarthria and aphasia. By
analyzing recordings of real-life interactions, the collection
highlights not only the communication difficulties and challenges
faced by atypical communicators and their interlocutors in everyday
life, but also the competences and often novel forms of
communication displayed. With fourteen empirical chapters from
leading scholars in the field and an introductory chapter which
provides a background to conversation analysis and its application
to the study of atypical interactions, the collection will be an
invaluable resource for students, practitioners such as speech and
language therapists, and researchers with an interest in human
communication, communication diversity and disorder.
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