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For courses in Introductory Public Relations. Cutlip & Center
offers students the gold standard in public relations, providing
the most up-to-date reference in the market. Title includes the
names of Cutlip and Center in honor of their contribution to the
field. Beginning with the first edition in 1952, Effective Public
Relations (EPR) has introduced the theory and principles of public
relations, schooled its practitioners, and served as a reference
for those in the calling worldwide. Scott M. Cutlip and Allen H.
Center created the book that made public relations education an
academic area of study on university and college campuses, and gave
the practice a foundation of knowledge and principles. Many of
their ideas and ambitions in the early editions still serve as
beacons leading public relations education and practice. Public
relations education and professional practice now extend well
beyond the limits of a single book or course, yet EPR remains the
basic reference for the field worldwide. It is the book most
frequently used by those preparing for accreditation exams, most
frequently cited in public relations literature, most widely used
worldwide in English, and most translated for study in China,
Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.
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