Cutlip and Center's Effective Public Relations - International Edition (Paperback, 11th edition)

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice. Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	September 2012
First published:	2013
Authors:	Glen Broom • Bey-Ling Sha
Dimensions:	257 x 204 x 18mm (L x W x T)
Format:	Paperback
Pages:	456
Edition:	11th edition
ISBN-13:	978-0-273-76839-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-273-76839-5
Barcode:	9780273768395

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!