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Internationalisation - Process, Context and Markets (Hardcover): David Wilson, Graham Hooley, Ray Loveridge Internationalisation - Process, Context and Markets (Hardcover)
David Wilson, Graham Hooley, Ray Loveridge
R4,024 Discovery Miles 40 240 Ships in 18 - 22 working days

This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

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