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Internationalisation - Process, Context and Markets (Hardcover) Loot Price: R4,024
Discovery Miles 40 240
Repayment Terms: R377 pm x 12*
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Internationalisation - Process, Context and Markets (Hardcover): David Wilson, Graham Hooley, Ray Loveridge

Internationalisation - Process, Context and Markets (Hardcover)

David Wilson, Graham Hooley, Ray Loveridge

Series: The Academy of International Business

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Loot Price R4,024 Discovery Miles 40 240 | Repayment Terms: R377 pm x 12*

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This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: The Academy of International Business
Release date: June 1998
First published: 1998
Editors: David Wilson • Graham Hooley • Ray Loveridge
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 279
ISBN-13: 978-0-333-69943-0
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-333-69943-2
Barcode: 9780333699430

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