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Books > Business & Economics > Business & management > International business
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Internationalisation - Process, Context and Markets (Hardcover)
Loot Price: R4,024
Discovery Miles 40 240
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Internationalisation - Process, Context and Markets (Hardcover)
Series: The Academy of International Business
Expected to ship within 18 - 22 working days
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This fourth volume in the Academy of International Business Series
examines three main areas of internationalization: the
internationalization process; competitive advantage in an
international context; and international business in emerging
markets. The cohesive theme threading through the chapters
comprises the twin objectives of assessing the current
state-of-the-art research into international business phenomena and
looking forward to emerging research themes for the new milennium.
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