Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions. The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates. This is important reading for academics and scholars, as well as undergraduate and postgraduate students working and studying in sports studies, sociology, geography, economics, psychology, marine science, coastal management and economics. It is also a valuable resource for practitioners across the globe.

Whilst being an ambiguous and contested concept, sustainability has become one of the twenty-first century's most pervasive ideas, as humanity's increasing impact on the environment, as well as increasing social and economic inequalities, have local and global consequences. Surfing is a globally recognised cultural phenomenon whose unique connection with nature and rapid expansion into a multibillion pound industry offers exciting synergies for exploring various dimensions of sustainability. This book is the first to bring together the world's foremost experts on the themes of sustainability and surfing. Drawing upon cutting edge theory and research, this book offers multidisciplinary perspectives and methodological approaches on the social, environmental and economic components of sustainable surfing. Contributions provide unique discussions that bridge the gap between theory and practice, exploring topics such as sustainable surf tourism, surf-econometrics, surf activism, surfing governance, the surfing industry, and technological advancements. Each chapter produces in-depth insights to provide foundational insights of the relationship between sustainability and surfing. This book will appeal to multiple audiences in different disciplines and sectors. Practitioners will benefit from the insights presented in this volume, while both undergraduate and postgraduate students will find this volume an invaluable companion, including those working in geography, environmental studies, sport sciences, and leisure and tourism studies.

Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions. The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates. This is important reading for academics and scholars, as well as undergraduate and postgraduate students working and studying in sports studies, sociology, geography, economics, psychology, marine science, coastal management and economics. It is also a valuable resource for practitioners across the globe.

Whilst being an ambiguous and contested concept, sustainability has become one of the twenty-first century's most pervasive ideas, as humanity's increasing impact on the environment, as well as increasing social and economic inequalities, have local and global consequences. Surfing is a globally recognised cultural phenomenon whose unique connection with nature and rapid expansion into a multibillion pound industry offers exciting synergies for exploring various dimensions of sustainability. This book is the first to bring together the world's foremost experts on the themes of sustainability and surfing. Drawing upon cutting edge theory and research, this book offers multidisciplinary perspectives and methodological approaches on the social, environmental and economic components of sustainable surfing. Contributions provide unique discussions that bridge the gap between theory and practice, exploring topics such as sustainable surf tourism, surf-econometrics, surf activism, surfing governance, the surfing industry, and technological advancements. Each chapter produces in-depth insights to provide foundational insights of the relationship between sustainability and surfing. This book will appeal to multiple audiences in different disciplines and sectors. Practitioners will benefit from the insights presented in this volume, while both undergraduate and postgraduate students will find this volume an invaluable companion, including those working in geography, environmental studies, sport sciences, and leisure and tourism studies.

Something is eating the great books of Children's Literature Scribble is a fun and exciting adventure where a plot to control the imagination of the world is unearthed in outback Australia. Books come to life and characters run loose as four friends must find a way to defeat a foe that wants to eat all the stories in the world. Quick, get into this story before something eats it, too.