Acclaim for the first edition:'A tour-de-force of trust research methodologies, from survey methods to critical incidents to hermeneutics... will prove invaluable to trust researchers of every stripe.' - Aks Zaheer, University of Minnesota 'This book fills an important gap. The burgeoning field of trust research has employed a wide variety of definitions and methods, but until the appearance of this Handbook there was no comprehensive overview of them. Its contributions, many written by leading international experts, cover conceptual issues as well as qualitative and quantitative methods. The editors are all working at the frontiers of trust research and in this Handbook they have compiled an indispensable source of reference for years to come.' - John Child, University of Birmingham, UK 'This is the right book at the right time. Central to the advancement of research on trust is the need to address a host of methodological, empirical, and analytical challenges. This Handbook provides a vital resource for doing so and holds the promise of infusing the literature with novel and enhanced approaches for studying and understanding trust. Researchers new to the field as well as established experts will find a wealth of insights contained herein.' - Bill McEvily, University of Toronto, Canada Drawing together a wealth of research methods knowledge gained by trust researchers into one essential volume, this book provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. This second edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition. Identifying innovative methods for researching trust, this important handbook will prove invaluable for students and academics in the social sciences who are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration. Contributors: S.J. Addison, N. Alex, M.J. Ashleigh, R. Bachmann, D. Barrera, K.M. Bijlsma-Frankema, M.C. Bligh, B.F. Blumberg, G. Breeman, C. Brinsfield, C. Burns, V. Buskens, J.S. Carroll, S.M. Conchie, D.L. Ferrin, D.E. Gibbons, N. Gillespie, C. Goodall, J.C. Kohles, R.M. Kramer, T.M. Kuhlmann, A. Langley, V. Le Gall, R.J. Lewicki, E. Meyer, M. Muethel, R. Munscher, B. Nooteboom, J.M. Peiro, A. Pentland, R.L. Priem, W. Raub, R.A. Roe, D.M. Rousseau, R.H. Searle, M. Tillmar, E.M. Uslaner, B. Waber, A.A. Weibel, F. Welter, M. Williams, R. Zolin

'A tour-de-force of trust research methodologies, from surveys methods to critical incidents to hermeneutics. . . will prove invaluable to trust researchers of every stripe. - Aks Zaheer, University of Minnesota, US 'This book fills an important gap. The burgeoning field of trust research has employed a wide variety of definitions and methods, but until the appearance of this Handbook there was no comprehensive overview of them. Its contributions, many written by leading international experts, cover conceptual issues as well as qualitative and quantitative methods. The editors are all working at the frontiers of trust research and in this Handbook they have compiled an indispensable source of reference for years to come.' - John Child, University of Birmingham, UK 'This is the right book at the right time. Central to the advancement of research on trust is the need to address a host of methodological, empirical, and analytical challenges. This Handbook provides a vital resource for doing so and holds the promise of infusing the literature with novel and enhanced approaches for studying and understanding trust. Researchers new to the field as well as established experts will find a wealth of insights contained herein.' Bill McEvily, University of Toronto, Canada The Handbook of Research Methods on Trust provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. As this topic has matured, a growing number of practical approaches and techniques has been utilized across the broad, multidisciplinary community of trust research, providing both insights and challenges. This unique Handbook draws together a wealth of research methods knowledge gained by trust researchers into one essential volume. The contributors examine different methodological issues and particular methods, as well as share their experiences of what works, what does not work, challenges and innovations. Identifying innovative methods for researching trust, this important Handbook will prove invaluable for students and academics in the social sciences that are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration.

Acclaim for the first edition:'A tour-de-force of trust research methodologies, from survey methods to critical incidents to hermeneutics... will prove invaluable to trust researchers of every stripe.' - Aks Zaheer, University of Minnesota 'This book fills an important gap. The burgeoning field of trust research has employed a wide variety of definitions and methods, but until the appearance of this Handbook there was no comprehensive overview of them. Its contributions, many written by leading international experts, cover conceptual issues as well as qualitative and quantitative methods. The editors are all working at the frontiers of trust research and in this Handbook they have compiled an indispensable source of reference for years to come.' - John Child, University of Birmingham, UK 'This is the right book at the right time. Central to the advancement of research on trust is the need to address a host of methodological, empirical, and analytical challenges. This Handbook provides a vital resource for doing so and holds the promise of infusing the literature with novel and enhanced approaches for studying and understanding trust. Researchers new to the field as well as established experts will find a wealth of insights contained herein.' - Bill McEvily, University of Toronto, Canada Drawing together a wealth of research methods knowledge gained by trust researchers into one essential volume, this book provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. This second edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition. Identifying innovative methods for researching trust, this important handbook will prove invaluable for students and academics in the social sciences who are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration. Contributors: S.J. Addison, N. Alex, M.J. Ashleigh, R. Bachmann, D. Barrera, K.M. Bijlsma-Frankema, M.C. Bligh, B.F. Blumberg, G. Breeman, C. Brinsfield, C. Burns, V. Buskens, J.S. Carroll, S.M. Conchie, D.L. Ferrin, D.E. Gibbons, N. Gillespie, C. Goodall, J.C. Kohles, R.M. Kramer, T.M. Kuhlmann, A. Langley, V. Le Gall, R.J. Lewicki, E. Meyer, M. Muethel, R. Munscher, B. Nooteboom, J.M. Peiro, A. Pentland, R.L. Priem, W. Raub, R.A. Roe, D.M. Rousseau, R.H. Searle, M. Tillmar, E.M. Uslaner, B. Waber, A.A. Weibel, F. Welter, M. Williams, R. Zolin

Eine innovative und wettbewerbsfahige Wissensgesellschaft basiert auf einer standigen Entwicklung und Erneuerung von Kompetenzen. In Praxis wie Wissenschaft werden zunehmend interorganisationale Netzwerke als Chance fur die Kompetenzentwicklung erkannt - sei es auf personaler, organisationaler oder aber auch institutioneller Ebene. Die Vielfaltigkeit und Unbestimmtheit der Bezugnahme auf den Netzwerkbegriff schrankt jedoch die praktische Relevanz sowie die Effektivitat von Netzwerkkonzepten bisher ein. Eine Orientierung in diesem "Netzwerkdschungel" bietet die hier vorliegende typologische Untersuchung zur Entwicklung von Kompetenzen in Netzwerken. UEberdies wird eine praktische Erprobung einer mehrdimensionalen Netzwerktypologie an zwei Fallbeispielen prasentiert.

'A tour-de-force of trust research methodologies, from surveys methods to critical incidents to hermeneutics. . . will prove invaluable to trust researchers of every stripe. - Aks Zaheer, University of Minnesota, US 'This book fills an important gap. The burgeoning field of trust research has employed a wide variety of definitions and methods, but until the appearance of this Handbook there was no comprehensive overview of them. Its contributions, many written by leading international experts, cover conceptual issues as well as qualitative and quantitative methods. The editors are all working at the frontiers of trust research and in this Handbook they have compiled an indispensable source of reference for years to come.' - John Child, University of Birmingham, UK 'This is the right book at the right time. Central to the advancement of research on trust is the need to address a host of methodological, empirical, and analytical challenges. This Handbook provides a vital resource for doing so and holds the promise of infusing the literature with novel and enhanced approaches for studying and understanding trust. Researchers new to the field as well as established experts will find a wealth of insights contained herein.' Bill McEvily, University of Toronto, Canada The Handbook of Research Methods on Trust provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. As this topic has matured, a growing number of practical approaches and techniques has been utilized across the broad, multidisciplinary community of trust research, providing both insights and challenges. This unique Handbook draws together a wealth of research methods knowledge gained by trust researchers into one essential volume. The contributors examine different methodological issues and particular methods, as well as share their experiences of what works, what does not work, challenges and innovations. Identifying innovative methods for researching trust, this important Handbook will prove invaluable for students and academics in the social sciences that are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration.

Diplomarbeit aus dem Jahr 1996 im Fachbereich BWL - Recht, Note: 1, Fachhochschule Munster, Sprache: Deutsch, Abstract: Ahlert pragte den Begriff "Marketing-Rechts-Management" (MRM). Die vorliegende Arbeit baut nun im wesentlichen auf dem Gedankengut Ahlerts auf, versucht dabei jedoch in starkerem Masse, einen praktischen Bezug zum Marketingprozess herzustellen. Zu diesem Zweck greift der Verfasser mit der Markteinfuhrung eines Lufterfrischer-Produktes im 5. Kapitel ein Praxisbeispiel auf, das gegenuber der in der Literatur ublichen, punktuellen Betrachtung den Vorteil hat, dass mit ihm die Problematik des Marketing-Rechts-Managements in einem umfassenden Kontext dargestellt wird, indem der Ausgangspunkt, die Entwicklung und die Auswirkungen eines Marketingprojektes unter rechtlichen Gesichtspunkten analysiert werd

Diplomarbeit aus dem Jahr 1996 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,0, Fachhochschule Munster (Wirtschaft), Sprache: Deutsch, Abstract: Inhaltsangabe: Einleitung: Ausgangspunkt dieser Arbeit ist die Feststellung, dass sich jedes Unternehmen bei der Planung und Durchfuhrung seiner Teilnahme am wirtschaftlichen Wettbewerb in einem Spannungsfeld zwischen Marketing und Recht bewegt. Am Ende dieser Arbeit steht ein gedankliches Konzept zur Bewaltigung dieser Spannungen, das sich in folgenden Aussagen zusammenfassen lasst: Das Recht aussert sich im Marketingprozess in Form von Massnahmen, d.h. im praventiven, defensiven und offensiven Verhalten der Wettbewerber zum Schutz und zur Durchsetzung ihrer subjektiven Rechte. Die Dualitat von Marketing-Rechts-Problemen in Verbindung mit dem hohen Spezialisierungsgrad der Komponenten Recht und Marketing erfordert zur Durchfuhrung der in (1) umschriebenen Massnahmen regelmassig eine organisierte Kooperation von Marketingmanagern und Rechtsexperten, die mit dem Begriff Marketing-Rechts-Management (MRM) bezeichnet wird. Ziel des MRM ist die optimale Berucksichtigung des Rechts im Marketingprozess. Der Massstab fur dieses an sich nicht quantifizierbare Optimum sind die ubergeordneten Marketingziele, die sich sowohl aus Gewinnzielen als auch aus Sicherheitszielen zusammensetzen. Ein Unternehmen, das uber ein effizientes MRM verfugt hat einen Vorteil im Wettbewerb. Die organisatorische Gestaltung des MRM ist eine Fuhrungsaufgabe. Die Zusammenarbeit von Marketingmanagern und Rechtsexperten erfordert ein Mindestmass an Koordination zur Gewahrleistung der gemeinsamen Zielausrichtung. Die Durchfuhrung konkreter organisatorischer Massnahmen ist jedoch - bedingt durch die Vielfalt und Verschiedenartigkeit der Marketing-Rechts-Probleme - schwierig, so dass lediglich gunstige Rahmenbedingungen geschaffen und ein grundsatzliches Aktionsprogramm festgelegt werden konnen. In der Betrachtung der Markteinfuh