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Acclaim for the first edition:'A tour-de-force of trust research
methodologies, from survey methods to critical incidents to
hermeneutics... will prove invaluable to trust researchers of every
stripe.' - Aks Zaheer, University of Minnesota 'This book fills an
important gap. The burgeoning field of trust research has employed
a wide variety of definitions and methods, but until the appearance
of this Handbook there was no comprehensive overview of them. Its
contributions, many written by leading international experts, cover
conceptual issues as well as qualitative and quantitative methods.
The editors are all working at the frontiers of trust research and
in this Handbook they have compiled an indispensable source of
reference for years to come.' - John Child, University of
Birmingham, UK 'This is the right book at the right time. Central
to the advancement of research on trust is the need to address a
host of methodological, empirical, and analytical challenges. This
Handbook provides a vital resource for doing so and holds the
promise of infusing the literature with novel and enhanced
approaches for studying and understanding trust. Researchers new to
the field as well as established experts will find a wealth of
insights contained herein.' - Bill McEvily, University of Toronto,
Canada Drawing together a wealth of research methods knowledge
gained by trust researchers into one essential volume, this book
provides an authoritative in-depth consideration of quantitative
and qualitative methods for empirical study of trust in the social
sciences. This second edition of the Handbook of Research Methods
on Trust provides a fully updated and extended account of
quantitative, qualitative and mixed methods for empirical research.
While many researchers have already drawn inspiration and insight
from the previous edition, the dynamic development of trust
research calls for further and deeper engagement with
methodological issues, particular methods, practical research
experience, and current challenges and innovations as offered by
this new edition. Identifying innovative methods for researching
trust, this important handbook will prove invaluable for students
and academics in the social sciences who are interested in trust,
particularly postgraduates planning empirical research on trust,
undergraduates researching issues of trust, faculty teaching
research-based courses on trust and related topics, and experienced
trust researchers looking for reflection, discussion and
inspiration. Contributors: S.J. Addison, N. Alex, M.J. Ashleigh, R.
Bachmann, D. Barrera, K.M. Bijlsma-Frankema, M.C. Bligh, B.F.
Blumberg, G. Breeman, C. Brinsfield, C. Burns, V. Buskens, J.S.
Carroll, S.M. Conchie, D.L. Ferrin, D.E. Gibbons, N. Gillespie, C.
Goodall, J.C. Kohles, R.M. Kramer, T.M. Kuhlmann, A. Langley, V. Le
Gall, R.J. Lewicki, E. Meyer, M. Muethel, R. Munscher, B.
Nooteboom, J.M. Peiro, A. Pentland, R.L. Priem, W. Raub, R.A. Roe,
D.M. Rousseau, R.H. Searle, M. Tillmar, E.M. Uslaner, B. Waber,
A.A. Weibel, F. Welter, M. Williams, R. Zolin
'A tour-de-force of trust research methodologies, from surveys
methods to critical incidents to hermeneutics. . . will prove
invaluable to trust researchers of every stripe. - Aks Zaheer,
University of Minnesota, US 'This book fills an important gap. The
burgeoning field of trust research has employed a wide variety of
definitions and methods, but until the appearance of this Handbook
there was no comprehensive overview of them. Its contributions,
many written by leading international experts, cover conceptual
issues as well as qualitative and quantitative methods. The editors
are all working at the frontiers of trust research and in this
Handbook they have compiled an indispensable source of reference
for years to come.' - John Child, University of Birmingham, UK
'This is the right book at the right time. Central to the
advancement of research on trust is the need to address a host of
methodological, empirical, and analytical challenges. This Handbook
provides a vital resource for doing so and holds the promise of
infusing the literature with novel and enhanced approaches for
studying and understanding trust. Researchers new to the field as
well as established experts will find a wealth of insights
contained herein.' Bill McEvily, University of Toronto, Canada The
Handbook of Research Methods on Trust provides an authoritative
in-depth consideration of quantitative and qualitative methods for
empirical study of trust in the social sciences. As this topic has
matured, a growing number of practical approaches and techniques
has been utilized across the broad, multidisciplinary community of
trust research, providing both insights and challenges. This unique
Handbook draws together a wealth of research methods knowledge
gained by trust researchers into one essential volume. The
contributors examine different methodological issues and particular
methods, as well as share their experiences of what works, what
does not work, challenges and innovations. Identifying innovative
methods for researching trust, this important Handbook will prove
invaluable for students and academics in the social sciences that
are interested in trust, particularly postgraduates planning
empirical research on trust, undergraduates researching issues of
trust, faculty teaching research-based courses on trust and related
topics, and experienced trust researchers looking for reflection,
discussion and inspiration.
Acclaim for the first edition:'A tour-de-force of trust research
methodologies, from survey methods to critical incidents to
hermeneutics... will prove invaluable to trust researchers of every
stripe.' - Aks Zaheer, University of Minnesota 'This book fills an
important gap. The burgeoning field of trust research has employed
a wide variety of definitions and methods, but until the appearance
of this Handbook there was no comprehensive overview of them. Its
contributions, many written by leading international experts, cover
conceptual issues as well as qualitative and quantitative methods.
The editors are all working at the frontiers of trust research and
in this Handbook they have compiled an indispensable source of
reference for years to come.' - John Child, University of
Birmingham, UK 'This is the right book at the right time. Central
to the advancement of research on trust is the need to address a
host of methodological, empirical, and analytical challenges. This
Handbook provides a vital resource for doing so and holds the
promise of infusing the literature with novel and enhanced
approaches for studying and understanding trust. Researchers new to
the field as well as established experts will find a wealth of
insights contained herein.' - Bill McEvily, University of Toronto,
Canada Drawing together a wealth of research methods knowledge
gained by trust researchers into one essential volume, this book
provides an authoritative in-depth consideration of quantitative
and qualitative methods for empirical study of trust in the social
sciences. This second edition of the Handbook of Research Methods
on Trust provides a fully updated and extended account of
quantitative, qualitative and mixed methods for empirical research.
While many researchers have already drawn inspiration and insight
from the previous edition, the dynamic development of trust
research calls for further and deeper engagement with
methodological issues, particular methods, practical research
experience, and current challenges and innovations as offered by
this new edition. Identifying innovative methods for researching
trust, this important handbook will prove invaluable for students
and academics in the social sciences who are interested in trust,
particularly postgraduates planning empirical research on trust,
undergraduates researching issues of trust, faculty teaching
research-based courses on trust and related topics, and experienced
trust researchers looking for reflection, discussion and
inspiration. Contributors: S.J. Addison, N. Alex, M.J. Ashleigh, R.
Bachmann, D. Barrera, K.M. Bijlsma-Frankema, M.C. Bligh, B.F.
Blumberg, G. Breeman, C. Brinsfield, C. Burns, V. Buskens, J.S.
Carroll, S.M. Conchie, D.L. Ferrin, D.E. Gibbons, N. Gillespie, C.
Goodall, J.C. Kohles, R.M. Kramer, T.M. Kuhlmann, A. Langley, V. Le
Gall, R.J. Lewicki, E. Meyer, M. Muethel, R. Munscher, B.
Nooteboom, J.M. Peiro, A. Pentland, R.L. Priem, W. Raub, R.A. Roe,
D.M. Rousseau, R.H. Searle, M. Tillmar, E.M. Uslaner, B. Waber,
A.A. Weibel, F. Welter, M. Williams, R. Zolin
Eine innovative und wettbewerbsfahige Wissensgesellschaft basiert
auf einer standigen Entwicklung und Erneuerung von Kompetenzen. In
Praxis wie Wissenschaft werden zunehmend interorganisationale
Netzwerke als Chance fur die Kompetenzentwicklung erkannt - sei es
auf personaler, organisationaler oder aber auch institutioneller
Ebene. Die Vielfaltigkeit und Unbestimmtheit der Bezugnahme auf den
Netzwerkbegriff schrankt jedoch die praktische Relevanz sowie die
Effektivitat von Netzwerkkonzepten bisher ein. Eine Orientierung in
diesem "Netzwerkdschungel" bietet die hier vorliegende typologische
Untersuchung zur Entwicklung von Kompetenzen in Netzwerken.
UEberdies wird eine praktische Erprobung einer mehrdimensionalen
Netzwerktypologie an zwei Fallbeispielen prasentiert.
'A tour-de-force of trust research methodologies, from surveys
methods to critical incidents to hermeneutics. . . will prove
invaluable to trust researchers of every stripe. - Aks Zaheer,
University of Minnesota, US 'This book fills an important gap. The
burgeoning field of trust research has employed a wide variety of
definitions and methods, but until the appearance of this Handbook
there was no comprehensive overview of them. Its contributions,
many written by leading international experts, cover conceptual
issues as well as qualitative and quantitative methods. The editors
are all working at the frontiers of trust research and in this
Handbook they have compiled an indispensable source of reference
for years to come.' - John Child, University of Birmingham, UK
'This is the right book at the right time. Central to the
advancement of research on trust is the need to address a host of
methodological, empirical, and analytical challenges. This Handbook
provides a vital resource for doing so and holds the promise of
infusing the literature with novel and enhanced approaches for
studying and understanding trust. Researchers new to the field as
well as established experts will find a wealth of insights
contained herein.' Bill McEvily, University of Toronto, Canada The
Handbook of Research Methods on Trust provides an authoritative
in-depth consideration of quantitative and qualitative methods for
empirical study of trust in the social sciences. As this topic has
matured, a growing number of practical approaches and techniques
has been utilized across the broad, multidisciplinary community of
trust research, providing both insights and challenges. This unique
Handbook draws together a wealth of research methods knowledge
gained by trust researchers into one essential volume. The
contributors examine different methodological issues and particular
methods, as well as share their experiences of what works, what
does not work, challenges and innovations. Identifying innovative
methods for researching trust, this important Handbook will prove
invaluable for students and academics in the social sciences that
are interested in trust, particularly postgraduates planning
empirical research on trust, undergraduates researching issues of
trust, faculty teaching research-based courses on trust and related
topics, and experienced trust researchers looking for reflection,
discussion and inspiration.
Diplomarbeit aus dem Jahr 1996 im Fachbereich BWL - Recht, Note: 1,
Fachhochschule Munster, Sprache: Deutsch, Abstract: Ahlert pragte
den Begriff "Marketing-Rechts-Management" (MRM). Die vorliegende
Arbeit baut nun im wesentlichen auf dem Gedankengut Ahlerts auf,
versucht dabei jedoch in starkerem Masse, einen praktischen Bezug
zum Marketingprozess herzustellen. Zu diesem Zweck greift der
Verfasser mit der Markteinfuhrung eines Lufterfrischer-Produktes im
5. Kapitel ein Praxisbeispiel auf, das gegenuber der in der
Literatur ublichen, punktuellen Betrachtung den Vorteil hat, dass
mit ihm die Problematik des Marketing-Rechts-Managements in einem
umfassenden Kontext dargestellt wird, indem der Ausgangspunkt, die
Entwicklung und die Auswirkungen eines Marketingprojektes unter
rechtlichen Gesichtspunkten analysiert werd
Diplomarbeit aus dem Jahr 1996 im Fachbereich BWL -
Unternehmensfuhrung, Management, Organisation, Note: 1,0,
Fachhochschule Munster (Wirtschaft), Sprache: Deutsch, Abstract:
Inhaltsangabe: Einleitung: Ausgangspunkt dieser Arbeit ist die
Feststellung, dass sich jedes Unternehmen bei der Planung und
Durchfuhrung seiner Teilnahme am wirtschaftlichen Wettbewerb in
einem Spannungsfeld zwischen Marketing und Recht bewegt. Am Ende
dieser Arbeit steht ein gedankliches Konzept zur Bewaltigung dieser
Spannungen, das sich in folgenden Aussagen zusammenfassen lasst:
Das Recht aussert sich im Marketingprozess in Form von Massnahmen,
d.h. im praventiven, defensiven und offensiven Verhalten der
Wettbewerber zum Schutz und zur Durchsetzung ihrer subjektiven
Rechte. Die Dualitat von Marketing-Rechts-Problemen in Verbindung
mit dem hohen Spezialisierungsgrad der Komponenten Recht und
Marketing erfordert zur Durchfuhrung der in (1) umschriebenen
Massnahmen regelmassig eine organisierte Kooperation von
Marketingmanagern und Rechtsexperten, die mit dem Begriff
Marketing-Rechts-Management (MRM) bezeichnet wird. Ziel des MRM ist
die optimale Berucksichtigung des Rechts im Marketingprozess. Der
Massstab fur dieses an sich nicht quantifizierbare Optimum sind die
ubergeordneten Marketingziele, die sich sowohl aus Gewinnzielen als
auch aus Sicherheitszielen zusammensetzen. Ein Unternehmen, das
uber ein effizientes MRM verfugt hat einen Vorteil im Wettbewerb.
Die organisatorische Gestaltung des MRM ist eine Fuhrungsaufgabe.
Die Zusammenarbeit von Marketingmanagern und Rechtsexperten
erfordert ein Mindestmass an Koordination zur Gewahrleistung der
gemeinsamen Zielausrichtung. Die Durchfuhrung konkreter
organisatorischer Massnahmen ist jedoch - bedingt durch die
Vielfalt und Verschiedenartigkeit der Marketing-Rechts-Probleme -
schwierig, so dass lediglich gunstige Rahmenbedingungen geschaffen
und ein grundsatzliches Aktionsprogramm festgelegt werden konnen.
In der Betrachtung der Markteinfuh
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