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Die Betriebsformen des Einzelhandels aus Konsumentenperspektive (German, Paperback, 2007 ed.): Prof Dr Peter Weinberg Die Betriebsformen des Einzelhandels aus Konsumentenperspektive (German, Paperback, 2007 ed.)
Prof Dr Peter Weinberg; Guido Purper
R2,098 Discovery Miles 20 980
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Auf der Basis einer theoretischen und empirischen Analyse zeigt Guido Purper, dass die herkommlichen Betriebsformeneinteilungen zur Abdeckung der Konsumentenperspektive wenig geeignet sind, und erarbeitet Klassifikationskriterien, die Konsumenten zur Einteilung der Handelsanbieter tatsachlich heranziehen. Darauf aufbauend entwickelt er seine Betriebsformen des Einzelhandels aus Konsumentenperspektive.
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