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Die Betriebsformen des Einzelhandels aus Konsumentenperspektive (German, Paperback, 2007 ed.) Loot Price: R2,098
Discovery Miles 20 980
Repayment Terms: R197 pm x 12*
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Die Betriebsformen des Einzelhandels aus Konsumentenperspektive (German, Paperback, 2007 ed.): Prof Dr Peter Weinberg

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive (German, Paperback, 2007 ed.)

Prof Dr Peter Weinberg; Guido Purper

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R2,098 Discovery Miles 20 980 | Repayment Terms: R197 pm x 12*

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Auf der Basis einer theoretischen und empirischen Analyse zeigt Guido Purper, dass die herkommlichen Betriebsformeneinteilungen zur Abdeckung der Konsumentenperspektive wenig geeignet sind, und erarbeitet Klassifikationskriterien, die Konsumenten zur Einteilung der Handelsanbieter tatsachlich heranziehen. Darauf aufbauend entwickelt er seine Betriebsformen des Einzelhandels aus Konsumentenperspektive.
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General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: March 2007
First published: 2007
Foreword by: Prof Dr Peter Weinberg
Authors: Guido Purper
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback
Pages: 265
Edition: 2007 ed.
ISBN-13: 978-3-8350-0322-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-8350-0322-4
Barcode: 9783835003224

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