Call of the Mall (Paperback, 1st Simon & Schuster pbk. ed)

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to The Mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom, and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

General

Imprint:	Simon & Schuster
Country of origin:	United States
Release date:	2005
First published:	2005
Authors:	Paco Underhill
Dimensions:	214 x 138 x 17mm (L x W x T)
Format:	Paperback
Pages:	227
Edition:	1st Simon & Schuster pbk. ed
ISBN-13:	978-0-7432-3592-1
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Distributive industries > General Books > Earth & environment > Geography > Human geography > General
LSN:	0-7432-3592-4
Barcode:	9780743235921

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!