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Impulse Fur Die Markenforschung Und Markenfuhrung (German, Paperback, 2009 ed.): Carsten Baumgarth, Gulpinar Kelemci Schneider,... Impulse Fur Die Markenforschung Und Markenfuhrung (German, Paperback, 2009 ed.)
Carsten Baumgarth, Gulpinar Kelemci Schneider, Bahar Ceritoglu
R1,940 Discovery Miles 19 400
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Der Band umfasst die besten Beitrage des II. Markentages in uberarbeiteter und erweiterter Form. Die Beitrage aus den Gebieten Markenwirkungen: Konsumenten und ihre Marken, Markenfuhrung: Effektives und effizientes Management von Marken und Markenkontexte: Markenpolitik jenseits von Konsumgutern setzen neue Impulse fur die Markenforschung und die Markenfuhrung."

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