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Impulse Fur Die Markenforschung Und Markenfuhrung (German, Paperback, 2009 ed.) Loot Price: R1,940
Discovery Miles 19 400
Repayment Terms: R182 pm x 12*
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Impulse Fur Die Markenforschung Und Markenfuhrung (German, Paperback, 2009 ed.): Carsten Baumgarth, Gulpinar Kelemci Schneider,...

Impulse Fur Die Markenforschung Und Markenfuhrung (German, Paperback, 2009 ed.)

Carsten Baumgarth, Gulpinar Kelemci Schneider, Bahar Ceritoglu

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Loot Price R1,940 Discovery Miles 19 400 | Repayment Terms: R182 pm x 12*

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Der Band umfasst die besten Beitrage des II. Markentages in uberarbeiteter und erweiterter Form. Die Beitrage aus den Gebieten Markenwirkungen: Konsumenten und ihre Marken, Markenfuhrung: Effektives und effizientes Management von Marken und Markenkontexte: Markenpolitik jenseits von Konsumgutern setzen neue Impulse fur die Markenforschung und die Markenfuhrung."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: November 2008
First published: November 2008
Editors: Carsten Baumgarth • Gulpinar Kelemci Schneider • Bahar Ceritoglu
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 254
Edition: 2009 ed.
ISBN-13: 978-3-8349-1046-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1046-5
Barcode: 9783834910462

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