Accessible textbook for students and practitioners in UX writing, connecting study of technical communication and design to widely used industry practices --Core text for courses in technical and professional communication, user experience, media writing, and digital marketing, while also serving as a useful reference for junior practitioners to develop professional skills Connects an accessible presentation of underlying principles to real-world case studies and portfolio exercises to provide comprehensive and practical training

Accessible textbook for students and practitioners in UX writing, connecting study of technical communication and design to widely used industry practices --Core text for courses in technical and professional communication, user experience, media writing, and digital marketing, while also serving as a useful reference for junior practitioners to develop professional skills Connects an accessible presentation of underlying principles to real-world case studies and portfolio exercises to provide comprehensive and practical training

Understanding digital modes and practices of traditional rhetoric are essential in emphasising information and interaction in human-to-human and human-computer contexts. These emerging technologies are essential in gauging information processes across global contexts. Digital Rhetoric and Global Literacies: Communication Modes and Digital Practices in the Networked World compiles relevant theoretical frameworks, current practical applications, and emerging practices of digital rhetoric. Highlighting the key principles and understandings of the underlying modes, practices, and literacies of communication, this book is a vital guide for professionals, scholars, researchers, and educators interested in finding clarity and enrichment in the diverse perspectives of digital rhetoric research.