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Updated and new case studies. New insights for Sochi 2014 and Rio 2016. Examples from around the world covering all sizes of event. Photographs from events around the world. Supporting current research.
Updated and new case studies. New insights for Sochi 2014 and Rio 2016. Examples from around the world covering all sizes of event. Photographs from events around the world. Supporting current research.
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Sponsorship is both a critical communications tool for sponsors as
well as a fundamental revenue stream for rights owners. Market
leaders use sponsorship widely and arguably more successfully than
any other communications tool to achieve competitive advantage
whilst events of all sizes depend on sponsorship just to exist. As
the importance of sponsorship has increased the demands of it have
risen too. Now sponsors seek measurable return on their investment.
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