These fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification. - Wolinski and Coates' comprehensive yet accessible style remains unchanged, covering everything students will need to succeed - Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they're learning - Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment - Answer guides support teaching and save time in marking

These fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification. - Wolinski and Coates' comprehensive yet accessible style remains unchanged, covering everything students will need to succeed - Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they're learning - Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment - Answer guides support teaching and saves time in marking

Make the most of your AQA A Level Business Student Book and minimise your marking with this invaluable Answer Guide from Wolinski and Coates. - Gathers all the questions from the Student Book together in one place for easy comparison between questions and answers - Mirrors the structure of the Student Book so you can quickly find what you are looking for - Supports your teaching with guidance on the assessment requirements and mark schemes

Exam Board: AQA Level: AS/A-level Subject: Business First Teaching: September 2015 First Exam: June 2017 This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning. - Gives in-depth insight into Business practices and theories - Wolinski and Coates are known for their comprehensive yet accessible style. - Ensures students can understand the real world context of what they're learning and apply their knowledge with fact files on real businesses - Provides practice exercises at the end of each chapter that reflect the style of the new assessments including multiple choice, short answer, data response and case study questions Contents Unit 7 Analysing the strategic position of a business - 1 Mission, corporate objectives and strategy - 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis - 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance - 4 Analysing the external environment to assess opportunities and threats: political and legal change - 5 Analysing the external environment to assess opportunities and threats: economic change - 6 Analysing the external environment to assess opportunities and threats: social and technological - 7 Analysing the external environment to assess opportunities and threats: the competitive environment - 8 Analysing strategic options: investment appraisal Unit 8 Choosing strategic direction - 9 Strategic direction: choosing what markets to compete in and what products to offer - 10 Strategic positioning: choosing how to compete Unit 9 Strategic methods: how to pursue strategies - 11 Assessing a change in scale - 12 Assessing innovation - 13 Assessing internationalisation - 14 Assessing greater use of digital technology Unit 10 Managing strategic change - 15 Managing change - 16 Managing organisation culture - 17 Managing strategic implementation - 18 Problems with strategy and why strategies fail