Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences. This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences. Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.

This volume is the first to showcase the interdisciplinary nature of Terror Management Theory, providing a detailed overview of how rich and diverse the field has become since the late 1980s, and where it is going in the future. It offers perspectives from psychology, political science, communication, health, sociology, business, marketing and cultural studies, among others, and in the process reveals how our existential ponderings permeate our behavior in almost every area of our lives. It will interest a wide range of upper-level students and researchers who want an overview of past and current TMT research and how it may be applied to their own research interests.

This volume is the first to showcase the interdisciplinary nature of Terror Management Theory, providing a detailed overview of how rich and diverse the field has become since the late 1980s, and where it is going in the future. It offers perspectives from psychology, political science, communication, health, sociology, business, marketing and cultural studies, among others, and in the process reveals how our existential ponderings permeate our behavior in almost every area of our lives. It will interest a wide range of upper-level students and researchers who want an overview of past and current TMT research and how it may be applied to their own research interests.