Proceedings of the 6th International Symposium on Ostracods, Saalfelden (Salzburg), July 30-August 8, 1976

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can "super charge" an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

The Fourth International Symposium on Paleolimnology was held in 1985 from 2 -7 September at Lake Ossiach and close to the Austrian village of Ossiach (mentioned in historical records for the first time in 1028). After the opening speeches a performance by a Carinthian folk-dance group gave the participants a taste of the rural atmosphere of Austria's southernmost federal land. 125 paleolimnologists presented and discussed papers during the meetings and many participated About in the pre-congress excursion devoted to the Salzkammergut, and in the post-congress excursion to Neusied- lersee. There was a half-day trip during the symposium to Langsee which is well known from the pioneer work carried out by Professor D. G. Frey more than 30 years ago. In addition to methodological papers most of the special fields of paleolimnology were covered. Special attention was given a.o. to geochemistry, pigments and meromictic lakes. The geographical range of the sites investigated was quite wide. In this connection it is regrettable that none of the expected Soviet colleagues was able to attent the symposium. Under the presidency of Professor D. G. Frey the present members of the international organizing committee (Prof. S. R. Brown, Prof. E. S. Deevey, Prof. F. Oldfield and Dr. M. Ralska-Jasiewiczowa) contributed considerably to the success of the symposium. Likewise our thanks goes to those who helped behind the scenes (Mr. M. Bobek, Mr. M. Fusko, Mrs. A. Klenner, Ms. B. Stipanits and Ms. K. Wolter).

H. Laffler Interest aroused in the past by Neusiedlersee, located in what was earlier the western part of Hungary, was mainly due to the enormous fluctuations in water level and the consequent threat to the livelihood of the local popula tion, who lived chiefly from stock-farming. Practically no tourism touched the area until 1920, about a century later than Schubert's visit to the Salzkam mergut lake district, the traditional resort area in Upper Austria. Probably because of its small popularity there is almost no documentation in the form of engravings or paintings. One of the exceptions is an oil painting by Schnorr-Carolsfeld, from about 1820. It is obvious that there was no Phragmites at the time he painted the view near Neusiedl. When the shallow Neusiedlersee was discovered by tourists it began to attract scientific interest, although some earlier work by mineralogists, geographers and hydrographers does exist. But it was only after the Second World War that this interest could be intensified, the lake now being an alkaline, turbid body of water confined by the vast areas of Phragmites which had come into existence after the lake last dried out in 1868. Scientific work gained considerable impetus from international activities such as the Interna tional Biological Programme, International Hydrological Decade, and Man and Biosphere, the results of which will be included in this volume. But in spite of all such efforts Neusiedlersee will undoubtedly remain, in many respects, a mystery.