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A Guide to Preparing Cost-Effective Press Releases (Paperback)
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A Guide to Preparing Cost-Effective Press Releases (Paperback)
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A Guide to Preparing Cost-Effective Press Releases is an
instructional approach to writing and effectively using the press
release. It offers suggestions and recommendations for creating
basic press releases and details how the release can extend the
life of an ad campaign, providing high degree publicity at low
cost.In an age of great emphasis on high performance, cost
effectiveness, measurable success, and fast results, this book
explains how a well-developed press release program can "super
charge" an advertising program. Robert Loeffler reviews the basics
of press release writing, gives several examples of successful
press releases, and explains in detail how the reader can set up an
ongoing press release program to provide a high degree of effective
publicity at very low cost. As a major form of communication for
businesses, public and private institutions, and the government,
the press release is a tailor-made promotional tool for both large
and small budgets. Loeffler discusses the mechanics of writing
press releases, providing the press release writer with: a
diagrammed writing approach for clear structure a list of do's and
don'ts to prevent common errors samples of the most common types of
releases a step-by-step explanation of release production, so as
not to overlook important tasks for completion suggestions on how
to write related releases, such as tradeshow press kits Experienced
in-house communications and PR writers, nonprofit PR staffs,
government and military public affairs staffs, and advertising
agency writers will find Loeffler's book a handy reference for
polishing press release writing skills. College undergraduate
classes in journalism, technical writing, and business
communication will find A Guide to Preparing Cost-Effective Press
Releases a useful tool in learning the fundamentals of press
release writing.
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