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The Hiplife in Ghana explores one international site - Ghana, West Africa - where hip-hop music and culture have morphed over two decades into the hiplife genre of world music. It investigates hiplife music not merely as an imitation and adaptation of hip-hop, but as a reinvention of Ghana's century-old highlife popular music tradition. Author Halifu Osumare traces the process by which local hiplife artists have evolved a five-phased indigenization process that has facilitated a youth-driven transformation of Ghanaian society. She also reveals how Ghana's social shifts, facilitated by hiplife, have occurred within the country's 'corporate recolonization,' serving as another example of the neoliberal free market agenda as a new form of colonialism. Hiplife artists, we discover, are complicit with these global socio-economic forces even as they create counter-narratives that push aesthetic limits and challenge the neoliberal order.
This book explores the two major reasons for hip-hop culture's proliferation throughout the world: 1) the global centrality of African American popular culture and the transnational pop culture industry of record companies and entertainment conglomerates; and 2) "connective marginalities" that are extant social inequalities forming the foundation for an "underground" network of hip-hop communities. Both of these levels of hip-hop's global circulation are based in the youth culture's Africanist aesthetic, which is an extension of previous black artistic expressions such as verbal word play, polyrhythmic dance improvisations, radical juxtapositions of musical structures, and the folkloric trickster figure. Additionally, the text explores computer technology and the internet in this age of information that also serves hip-hop culture's globalization.
Asserting that hip hop culture has become another locus of postmodernity, Osumare explores the intricacies of this phenomenon from the beginning of the Twenty-First century, tracing the aesthetic and socio-political path of the currency of hip hop across the globe.
The Hiplife in Ghana explores one international site - Ghana, West Africa - where hip-hop music and culture have morphed over two decades into the hiplife genre of world music. It investigates hiplife music not merely as an imitation and adaptation of hip-hop, but as a reinvention of Ghana's century-old highlife popular music tradition. Author Halifu Osumare traces the process by which local hiplife artists have evolved a five-phased indigenization process that has facilitated a youth-driven transformation of Ghanaian society. She also reveals how Ghana's social shifts, facilitated by hiplife, have occurred within the country's 'corporate recolonization,' serving as another example of the neoliberal free market agenda as a new form of colonialism. Hiplife artists, we discover, are complicit with these global socio-economic forces even as they create counter-narratives that push aesthetic limits and challenge the neoliberal order.
The Hiplife in Ghana explores one international site - Ghana, West Africa - where hip-hop music and culture have morphed over two decades into the hiplife genre of world music. It investigates hiplife music not merely as an imitation and adaptation of hip-hop, but as a reinvention of Ghana's century-old highlife popular music tradition. Author Halifu Osumare traces the process by which local hiplife artists have evolved a five-phased indigenization process that has facilitated a youth-driven transformation of Ghanaian society. She also reveals how Ghana's social shifts, facilitated by hiplife, have occurred within the country's 'corporate recolonization,' serving as another example of the neoliberal free market agenda as a new form of colonialism. Hiplife artists, we discover, are complicit with these global socio-economic forces even as they create counter-narratives that push aesthetic limits and challenge the neoliberal order.
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