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Handbook of Hospitality Marketing Management is packed with
investigations into mainstream hospitality marketing issues and
practices which offer practical guidelines for applying topical
research results to industry s daily operations. Internationally
recognized leading researchers provide thorough discussion,
reviewing hospitality
marketing research by specifc topics.
The depth and coverage of each topic is unprecedented. This book is
a must-read for hospitality researchers and educators, students and
industry practitioners.
* Fundamental issues of hospitality marketing including the concept
of hospitality, social responsibilities and basic principles
* Essentials of the hospitality marketing mix such as branding,
advertising and business performance
* Hospitality consumer behavior including information search
behavior, customer satisfaction and behavioral pricing
* Destination marketing issues such as push and pull dynamics in
travel decisions, and group decision making in travel
* Special marketing topics such as internal marketing and casino
marketing
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