This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.

First published in 1986, this book examines the nature of the Singapore economy and the role of multinationals within it. It describes the growth and development of the economy and its increasingimportance as a key financial, service and industrial centre in the world economy. It loks at the government policies which have attracted multinationals and it assesses why Singapore is so attractive, comparing Singapore to other East Asian economies. It concludes by evaluating Singapore's prospects for continuing as a vast off-shore deregulated money-making machine.

First published in 1986, this book examines the nature of the Singapore economy and the role of multinationals within it. It describes the growth and development of the economy and its increasingimportance as a key financial, service and industrial centre in the world economy. It loks at the government policies which have attracted multinationals and it assesses why Singapore is so attractive, comparing Singapore to other East Asian economies. It concludes by evaluating Singapore's prospects for continuing as a vast off-shore deregulated money-making machine.

This important book provides an exhaustive analysis of the strategic responses of transnational firms to current trends in the world economy, specifically the trends towards 'globalization' and 'regionalization'. The primary focus of this book is on the strategy of transnational firms, particularly those from East Asia, in the geographical regions of Europe, North America and Asia, including the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area. The contributors discuss protectionism and trade agreements, strategic alliances, competitiveness and investment strategy towards Eastern European states and compare business strategies in the triad region. The distinguished contributors are from industry, academia and international organizations and have first-rate, detailed knowledge of the issues raised. Their approach is policy-oriented and they use case studies of Toshiba, Toyota, Samsung and the Notebook PC Consortium to illustrate the investment strategies of East Asian firms. This book will offer insights to scholars and students seeking to understand East Asian and European firms, the topics of globalisation and regionalisation. It will also appeal to policymakers wishing to influence and understand the strategies of transnational firms.