Books > Business & Economics > Business & management > International business
|
Buy Now
Global Competitive Strategies in the New World Economy - Multilateralism, Regionalization and the Transnational Firm (Hardcover)
Loot Price: R3,878
Discovery Miles 38 780
|
|
Global Competitive Strategies in the New World Economy - Multilateralism, Regionalization and the Transnational Firm (Hardcover)
Series: New Horizons in International Business series
Expected to ship within 12 - 17 working days
|
This important book provides an exhaustive analysis of the
strategic responses of transnational firms to current trends in the
world economy, specifically the trends towards 'globalization' and
'regionalization'. The primary focus of this book is on the
strategy of transnational firms, particularly those from East Asia,
in the geographical regions of Europe, North America and Asia,
including the European Union, the North American Free Trade
Agreement and the ASEAN Free Trade Area. The contributors discuss
protectionism and trade agreements, strategic alliances,
competitiveness and investment strategy towards Eastern European
states and compare business strategies in the triad region. The
distinguished contributors are from industry, academia and
international organizations and have first-rate, detailed knowledge
of the issues raised. Their approach is policy-oriented and they
use case studies of Toshiba, Toyota, Samsung and the Notebook PC
Consortium to illustrate the investment strategies of East Asian
firms. This book will offer insights to scholars and students
seeking to understand East Asian and European firms, the topics of
globalisation and regionalisation. It will also appeal to
policymakers wishing to influence and understand the strategies of
transnational firms.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.