The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

This book focuses on ancient Chinese management thoughts, building a Chinese management theory system and defining the core concepts. Firstly, it systematically reviews the excellent management ideas in traditional Chinese culture from the perspective of modern management, summarizing the experience and wisdom of Chinese management in order to disseminate the ideas to global readers, and highlighting the soft power of Chinese culture. Secondly, based on the management practices of Chinese local enterprises, the book refines the Chinese management model, constructing a modern management theory system with Chinese characteristics to promote innovation and changes in global management theory.

This book focuses on ancient Chinese management thoughts, building a Chinese management theory system and defining the core concepts. Firstly, it systematically reviews the excellent management ideas in traditional Chinese culture from the perspective of modern management, summarizing the experience and wisdom of Chinese management in order to disseminate the ideas to global readers, and highlighting the soft power of Chinese culture. Secondly, based on the management practices of Chinese local enterprises, the book refines the Chinese management model, constructing a modern management theory system with Chinese characteristics to promote innovation and changes in global management theory.