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In this volume the authors provide a survey and an examination of
the roots of Swiss banking in order to explain the phenomenal
success of Switzerland's banks. Contrary to the conventional
wisdom, Swiss banking did not originate with the exiled Hugenot
bankers of Geneva. Centuries before Louis XIV, Basle had become a
principal banking centre although it was not yet part of the Swiss
Confederation. From historical beginnings to contemporary
comparative analysis, the book offers an authoritative explanation
and analysis of the success of the Swiss banks.
This work provides the primary source as well as German
translations, critical commentary, and overview discussions on the
topic of clothing.
Die Autoren entwickeln mit der Marketing Performance Chain (MPC)
ein Konzept, das es erlaubt, die okonomischen Erfolgswirkungen von
Marketingmassnahmen zu analysieren. Die MPC veranschaulicht kausale
Zusammenhange zwischen verschiedenen Messgrossen und Konzepten, die
im Marketing Anwendung finden. Dabei werden Ansatze aus Marketing,
Finanzierung und Controlling vereint und deren konsequente
Umsetzung im Marketingmanagement behandelt. Best Practice-Beispiele
von Unternehmen veranschaulichen die Vorgehensweise beispielhaft."
In this volume the authors provide a survey and an examination of
the roots of Swiss banking in order to explain the phenomenal
success of Switzerland's banks. Contrary to the conventional
wisdom, Swiss banking did not originate with the exiled Hugenot
bankers of Geneva. Centuries before Louis XIV, Basle had become a
principal banking centre although it was not yet part of the Swiss
Confederation. From historical beginnings to contemporary
comparative analysis, the book offers an authoritative explanation
and analysis of the success of the Swiss banks.
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