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Shedding light on a range of price fixing mechanisms and price
display technologies, this incisive book offers a clear overview of
the retail price setting, posting and adjusting processes. Based on
a detailed study of a century of pricing practices in the US retail
sector, it explores the anthropology and sociology of valuation
practices by concentrating on the way prices are fabricated. Fixing
Prices examines the relationship between everyday price display
innovations, such as price tag devices, and wider market changes,
including the introduction of price regulations about price display
and item pricing. Investigating the historical development of price
display, the book demonstrates the extent to which the materiality
of prices contributes to the creation of different price-based
valuation tactics. Offering a historical perspective on pricing in
the US retail sector, this unique book will prove invaluable to
students of marketing, economic sociology, and industrial
economics. It will also benefit industry professionals wanting to
expand their knowledge surrounding pricing procedures.
The insightful chapters collected here show that markets are a
matter of concern because they can be spaces for making concerns
matter.' - David Stark, Columbia University, US and author of The
Sense of Dissonance: Accounts of Worth in Economic Life'Do those
impersonal allocation mechanisms that we call markets even exist as
such? Or should we drop this questionable euphemism if what we want
is to address the political struggles and bureaucratic processes
that control economic life? Readers interested in a measured
approach to the subject matter will find a set of clues here. By
considering markets as nodes of concerns, the works assembled in
this volume guide us along a subtle path.' - Fabian Muniesa, Ecole
des Mines de Paris, France Concerned Markets tackles the
intersection between markets and politics, investigating the very
current issue of designing markets to include multiple values. When
political, social, technological and economic interests, values,
and perspectives interact, market order and performance become
contentious issues of debate. Such 'hot' situations are becoming
increasingly common and make for rich sites of research. With
expert empirical contributions investigating the organization of
such 'concerned' markets, this book is positioned at the centre of
the rapidly growing area of interdisciplinary market studies.
Markets investigated include those for palm oil, primary health
care and functional foods. The authors also examine markets and
environmental concerns as well as better market design for those at
the bottom of the pyramid. Scholars, postgraduate and PhD level
students in finance, economic sociology, marketing, organization
theory and economics will find this book essential reading.
Policymakers and practitioners will benefit from the fresh insight
into the design and maintenance of market systems. Contributors
include: L. Araujo, F. Azimont, R. Chakrabarti, F. Cochoy, S.
D'Antone, G. Dix, S. Geiger, D. Harrison, J. Hauber, L. Johansson,
H. Kjellberg, A. Mallard, K. Mason, W.I. Onyas, C. Ruppert-Winkel,
A. Ryan, R. Spencer, I. Stigzelius
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Digitalized Markets
Johan Hagberg, Hans Kjellberg
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R1,254
Discovery Miles 12 540
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Ships in 9 - 15 working days
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This book addresses how digitalization influences markets, and
attempts to put research on digitalized markets center-stage. It
explores digitalized markets through empirically based theorizing
concerning the consequences of digitalization for mundane markets.
The individual chapters explore several mundane markets, including
personal transportation, temporary accommodation, fashion clothing,
concert tickets, and web shopping. They employ a variety of useful
concepts and methods to approach the complexity of digitalization
of markets. Based on these accounts, the digitalization of markets
is conceived as comprising transformation of three main aspects of
markets. First, digitalization transforms the elements of markets,
such as actors, devices, objects, and places that contribute to
constitute markets. Second, digitalization alters market processes,
or developmental event sequences by changing the activities that
contribute to produce the market and thus how markets develop and
take form. Third, digitalization has implications for the overall
forms that markets assume in terms of how market elements and
processes are linked and organized. The volume provides important
contributions to our understanding of digitalized markets both
through rich empirical accounts of a variety of market contexts and
through conceptual developments that improve our ability to
analytically deal with the market consequences of digitalization.
The chapters in this book were originally published as a special
issue of Consumption Markets & Culture.
The insightful chapters collected here show that markets are a
matter of concern because they can be spaces for making concerns
matter.' - David Stark, Columbia University, US and author of The
Sense of Dissonance: Accounts of Worth in Economic Life'Do those
impersonal allocation mechanisms that we call markets even exist as
such? Or should we drop this questionable euphemism if what we want
is to address the political struggles and bureaucratic processes
that control economic life? Readers interested in a measured
approach to the subject matter will find a set of clues here. By
considering markets as nodes of concerns, the works assembled in
this volume guide us along a subtle path.' - Fabian Muniesa, Ecole
des Mines de Paris, France Concerned Markets tackles the
intersection between markets and politics, investigating the very
current issue of designing markets to include multiple values. When
political, social, technological and economic interests, values,
and perspectives interact, market order and performance become
contentious issues of debate. Such 'hot' situations are becoming
increasingly common and make for rich sites of research. With
expert empirical contributions investigating the organization of
such 'concerned' markets, this book is positioned at the centre of
the rapidly growing area of interdisciplinary market studies.
Markets investigated include those for palm oil, primary health
care and functional foods. The authors also examine markets and
environmental concerns as well as better market design for those at
the bottom of the pyramid. Scholars, postgraduate and PhD level
students in finance, economic sociology, marketing, organization
theory and economics will find this book essential reading.
Policymakers and practitioners will benefit from the fresh insight
into the design and maintenance of market systems. Contributors
include: L. Araujo, F. Azimont, R. Chakrabarti, F. Cochoy, S.
D'Antone, G. Dix, S. Geiger, D. Harrison, J. Hauber, L. Johansson,
H. Kjellberg, A. Mallard, K. Mason, W.I. Onyas, C. Ruppert-Winkel,
A. Ryan, R. Spencer, I. Stigzelius
This book addresses how digitalization influences markets, and
attempts to put research on digitalized markets center-stage. It
explores digitalized markets through empirically based theorizing
concerning the consequences of digitalization for mundane markets.
The individual chapters explore several mundane markets, including
personal transportation, temporary accommodation, fashion clothing,
concert tickets, and web shopping. They employ a variety of useful
concepts and methods to approach the complexity of digitalization
of markets. Based on these accounts, the digitalization of markets
is conceived as comprising transformation of three main aspects of
markets. First, digitalization transforms the elements of markets,
such as actors, devices, objects, and places that contribute to
constitute markets. Second, digitalization alters market processes,
or developmental event sequences by changing the activities that
contribute to produce the market and thus how markets develop and
take form. Third, digitalization has implications for the overall
forms that markets assume in terms of how market elements and
processes are linked and organized. The volume provides important
contributions to our understanding of digitalized markets both
through rich empirical accounts of a variety of market contexts and
through conceptual developments that improve our ability to
analytically deal with the market consequences of digitalization.
The chapters in this book were originally published as a special
issue of Consumption Markets & Culture.
Marketing Performativity: Theories, practices and devices addresses
concerns about the theory-practice gap so often discussed by
marketing scholars, and indeed reframes this 'gap' by asking 'how
is marketing theory performative?' How does marketing theory shape
action? Who uses it in practice and to what effects? The individual
contributions in this book look at how marketing theories are used
in practice and what this means for our understanding of the
practicing-theorising landscape of marketing. The book begins by
considering what performativity is and how this concept is used in
the marketing literature. It then considers three themes concerning
the performativity of marketing that emerge from the contributions,
before presenting ten empirical studies that ask how, why, and to
what effect marketing theories are used and 'performed' in
marketing practice. The book also summarises the implications of
three themes and sketches research areas for further developing our
understanding of the performativity of marketing. This book was
originally published as a special issue of the Journal of Marketing
Management.
Marketing Performativity: Theories, practices and devices addresses
concerns about the theory-practice gap so often discussed by
marketing scholars, and indeed reframes this 'gap' by asking 'how
is marketing theory performative?' How does marketing theory shape
action? Who uses it in practice and to what effects? The individual
contributions in this book look at how marketing theories are used
in practice and what this means for our understanding of the
practicing-theorising landscape of marketing. The book begins by
considering what performativity is and how this concept is used in
the marketing literature. It then considers three themes concerning
the performativity of marketing that emerge from the contributions,
before presenting ten empirical studies that ask how, why, and to
what effect marketing theories are used and 'performed' in
marketing practice. The book also summarises the implications of
three themes and sketches research areas for further developing our
understanding of the performativity of marketing. This book was
originally published as a special issue of the Journal of Marketing
Management.
The historical link between marketing and markets, prevalent until
the 1960s, has given way to the view of marketing as a portable set
of tools applicable to markets and non-markets alike. By
re-establishing the connection between the two, this book examines
the argument that marketing produces markets: marketing practices
and theories play a very significant role in the production of
markets and the kinds of entities and phenomena that populate
markets.
This interdisciplinary book brings together theoretical and
empirical contributions from marketing and economic sociologists to
analyse and develop novel approaches to interpreting the
relationship between marketing theory, marketing practices, and
markets across a variety of market settings and countries.
The historical link between marketing and markets, prevalent until
the 1960s, has given way to the view of marketing as a portable set
of tools applicable to markets and non-markets alike. By
re-establishing the connection between the two, this book examines
the argument that marketing produces markets: marketing practices
and theories play a very significant role in the production of
markets and the kinds of entities and phenomena that populate
markets.
This interdisciplinary book brings together theoretical and
empirical contributions from marketing and economic sociologists to
analyse and develop novel approaches to interpreting the
relationship between marketing theory, marketing practices, and
markets across a variety of market settings and countries.
|
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