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Digitalized Markets (Hardcover)
Loot Price: R4,645
Discovery Miles 46 450
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Digitalized Markets (Hardcover)
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This book addresses how digitalization influences markets, and
attempts to put research on digitalized markets center-stage. It
explores digitalized markets through empirically based theorizing
concerning the consequences of digitalization for mundane markets.
The individual chapters explore several mundane markets, including
personal transportation, temporary accommodation, fashion clothing,
concert tickets, and web shopping. They employ a variety of useful
concepts and methods to approach the complexity of digitalization
of markets. Based on these accounts, the digitalization of markets
is conceived as comprising transformation of three main aspects of
markets. First, digitalization transforms the elements of markets,
such as actors, devices, objects, and places that contribute to
constitute markets. Second, digitalization alters market processes,
or developmental event sequences by changing the activities that
contribute to produce the market and thus how markets develop and
take form. Third, digitalization has implications for the overall
forms that markets assume in terms of how market elements and
processes are linked and organized. The volume provides important
contributions to our understanding of digitalized markets both
through rich empirical accounts of a variety of market contexts and
through conceptual developments that improve our ability to
analytically deal with the market consequences of digitalization.
The chapters in this book were originally published as a special
issue of Consumption Markets & Culture.
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