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Dienstleistungen im Internet und ihre Qualitat aus Kundensicht (German, Paperback, 2005 ed.): Hans-Friedrich Breithaupt Dienstleistungen im Internet und ihre Qualitat aus Kundensicht (German, Paperback, 2005 ed.)
Hans-Friedrich Breithaupt; Foreword by Bernd Stauss
R1,854 Discovery Miles 18 540
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Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitatswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitatsdimensionen. Abschliessend diskutiert er entsprechende Messverfahren.

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