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Einkaufsstatten-Positionierung - Grundlage der strategischen Marketingplanung (German, Paperback, 1992 ed.): Hans-Joachim Theis Einkaufsstatten-Positionierung - Grundlage der strategischen Marketingplanung (German, Paperback, 1992 ed.)
Hans-Joachim Theis
R1,630 Discovery Miles 16 300
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Werbung des Facheinzelhandels (German, Paperback, Softcover reprint of the original 1st ed. 1991): Klaus Barth, Hans-Joachim... Werbung des Facheinzelhandels (German, Paperback, Softcover reprint of the original 1st ed. 1991)
Klaus Barth, Hans-Joachim Theis
R2,056 Discovery Miles 20 560
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Hotel-Marketing - Strategien -- Marketing-Mix -- Planung -- Kontrolle (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 1998... Hotel-Marketing - Strategien -- Marketing-Mix -- Planung -- Kontrolle (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 1998 ed.)
Klaus Barth, Hans-Joachim Theis
R1,315 R1,248 Discovery Miles 12 480 Save R67 (5%)
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Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der Preispolitik, des Beschwerdemanagements und der Kundenzufriedenheitsmessung erganzt."

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