Unlike the competition, which can be much more theory-heavy texts, this book focuses on how strategy works in everyday practice, which is becoming the core focus of Strategic Management courses globally; New edition has been fully updated throughout, including new case studies from emerging markets and pedagogy such as practice boxes and reflective questions to aid student comprehension of the theory; Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.

Unlike the competition, which can be much more theory-heavy texts, this book focuses on how strategy works in everyday practice, which is becoming the core focus of Strategic Management courses globally; New edition has been fully updated throughout, including new case studies from emerging markets and pedagogy such as practice boxes and reflective questions to aid student comprehension of the theory; Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.