So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going.

It is designed to support you on every step of your e-commerce journey and will show you how to:

• Find your customers.
• Set up your e-commerce store.
• Take online payments.
• Sell on existing platforms.
• Attract more customers.
• Fulfil online orders.
• Manage stock.
• Serve your customers.
• Make a profit.
• Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them.

Go on. Tuck in

So you’ve started a business and now you’re ready to stand out from the crowd, connect with the right customers and grow. How do you do that? Hint: you’re holding all the answers.

Sandwiched between giant brands and cheap-as-chips imports, it’s easy for a small-business owner to feel invisible. Storytelling For Small Businesses is a practical guide filled with step-by-step strategies and templates to harness the power of storytelling and capture people’s attention. There’s no need to be an award-winning writer, either – we’ll help you to:

• Understand why business stories are vital.
• Craft a compelling story.
• Tell your story as the founder.
• Build a recognisable brand.
• Market using stories.
• Bring a team into your story.
• Understand your financial story.
• Use storytelling to operate efficiently.
• Navigate change with stories.
• Measure your success.