A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world's most challenging and complicated market.

This coloring and activity book for children explores the historic Nez Perce National Historic Trail which winds through Oregon, Idaho, Montana, and Wyoming. The Nez Perce, or Nimiipoo, are the native people who lived in an area of the interior Northwest stretching from the Bitterroot Mountains in the east, to the Blue Mountains in the west. Using matching games, puzzles, and other activities, Along the Nez Perce Trail introduces young people to the natural world through the language and concepts of the Nimiipoo.

Strategies for binding customers to an organization--by determining the information they want and giving it to them

In 1993, Don Schultz showed marketers how to coordinate their organizations entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to.

IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to:

• Integrate internal and external communications programs
  
• Influence customers at every contact point
  
• Build long-term brand relationships