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Die Standardisierung des Marketing im Internationalen E-Commerce (German, Paperback, 2005 ed.): Heiko Dees Die Standardisierung des Marketing im Internationalen E-Commerce (German, Paperback, 2005 ed.)
Heiko Dees; Foreword by Wolfgang Fritz
R1,945 Discovery Miles 19 450
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Heiko Dees kommt zu folgenden Ergebnissen: Unter den Marketing-Instrumenten ist der Standardisierungsgrad bei der Produktpolitik am hochsten, bei der Kommunikationspolitik am niedrigsten. Unter den Marketing-Prozessen werden Planungs- und Kontrollprozesse am starksten, Personalprozesse am wenigsten standardisiert. Die Standardisierungsentscheidung ist z.T. situationsabhangig. Die Marketing-Standardisierung hat einen positiven Einfluss auf den Unternehmenserfolg.
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