This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialised case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behaviour or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies. This book is enhanced with supplementary resources including multiple choice questions and longer revision questions, with answers.

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialised case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behaviour or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.

The enchanting adventures of Freddie and Poco: who are magically transported by Magic Piano to exciting foreign locations. In this adventure they discover the wonders of Paris, the eternal city of light. With its famous buildings and works of art, its chic fashion scene and its modern literary, artistic, and intellectual ideals. Freddie and Poco are enthralled by the tree-lined Avenue des Champs Elysees, Arc de Triomphe, Montparnasse, and all the wonderful museums, shops and restaurants. Join our intrepid explorers in their latest adventure. Expand your child's library and foster a love of travel and appreciation of the natural and cultural world, other lands, languages, foods, customs, folktales and terrain...appropriate for toddlers to pre-schoolers and beyond.