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China's event market is full of dynamic and exciting developments,
innovation, new players and novel ideas, but at the same time of
certain shortcomings. This new and huge market is drawing
increasing attention from the event industry worldwide. The aim of
this handbook is to analyse the Chinese event market, reflect on
emerging trends, scrutinise the key players and identify the
implica-tions for the education of future professionals in this
industry. This handbook is the first of its kind on the Chinese
event market written in English. It is a collection of 27articles
written by 39 authors from China, Germany, Malaysia, South Africa,
the United Kingdom and the United States. The contributions embrace
a mix of theoretical and practical reflections, written by
academics/lecturers and practitioners alike. The focus lies on
business events, such as trade fairs, conventions and corporate
events. Some very specifically describe a certain trend or
development; others focus on overall trends. The handbook is
divided into four chapters. Following an introductory chapter on
the event market, the second chapter focuses on the event market in
China from a global perspective. The third chapter reflects on
management aspects in China's event industry. The fourth and final
chapter addresses the issue of educating professionals for the
event industry.
China's event market is full of dynamic and exciting developments,
innovation, new players and novel ideas, but at the same time of
certain shortcomings. This new and huge market is drawing
increasing attention from the event industry worldwide. The aim of
this handbook is to analyse the Chinese event market, reflect on
emerging trends, scrutinise the key players and identify the
implica-tions for the education of future professionals in this
industry. This handbook is the first of its kind on the Chinese
event market written in English. It is a collection of 27articles
written by 39 authors from China, Germany, Malaysia, South Africa,
the United Kingdom and the United States. The contributions embrace
a mix of theoretical and practical reflections, written by
academics/lecturers and practitioners alike. The focus lies on
business events, such as trade fairs, conventions and corporate
events. Some very specifically describe a certain trend or
development; others focus on overall trends. The handbook is
divided into four chapters. Following an introductory chapter on
the event market, the second chapter focuses on the event market in
China from a global perspective. The third chapter reflects on
management aspects in China's event industry. The fourth and final
chapter addresses the issue of educating professionals for the
event industry.
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