Marketing the Marketers 50 Ways Marketing Services Providers Can Woo and Win New Clients If you are a marketer who is a little frustrated about how to attract enough clients, you are not alone. Many marketing communications consultants - advertising agencies, public relations firms, interactive Internet/Web companies, and graphic design studios -- struggle with marketing and hope that networking will bring them enough clients. This isn't exactly hoping and wishing for clients, but it is darn close. There is a better way to get marketing communications clients. The best marketing investment you can make is to get help creating informative Web sites, hosting persuasive seminars, booking speaking engagements, and getting published as a newsletter columnist and eventually a book author. Be the expert who educates people on how they compare to their peers and the best ways to overcome their obstacles. The more prospects you inform how to solve their problems in general, the more will hire you for the specifics.

CLIENT SEDUCTION: A Step-by-Step Lead Generation System For Professional and Technology Service Firms In today's market, it is not enough to offer a great service. You must be able to win and woo clients, which means the subtle art of client seduction. Client Seduction highlights a proven step-by-step system to generate leads for organizations who are engaged in a wide range of professional and technology services. These include: consulting, legal, accounting, architecture and engineering, marketing and advertising, venture capital, investment banking, IT services, computer software development, and technology systems integration. Client Seduction shows you: How you could fill a pipeline with qualified prospects in 30 days New ways to use the Internet to find clients 27 best practices to become a new client magnet How you could get a 400% to 2000% return on your marketing investment The Top Ten best tactics to generate clients Based on a four-year research study conducted by the New Client Marketing Institute, Client Seduction takes the scientific approach to marketing and makes it quick and enjoyable reading. Every chapter is packed with bulleted items, numbered steps and quick-to-read examples that immediately demonstrate each concept.

Silver Winner--Tops Sales World's Best Sales and Marketing Book

Revealed: the winning blueprint for making deals like The Oracle of Omaha

Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Company--also known as GEICO.

Highly successful dealmakers themselves, Tom Searcy and Henry DeVries have been studying Buffett's unique approach for many years. Now, they reveal the secrets of the Oracle of Omaha. "How to Close a Deal Like Warren Buffett" gives you the 101 top deal-making maxims of a legend in his own time. Here's just a small sampling of what's inside:

Warren Way #22: Choose quality.
"It's better to own a portion of the Hope diamond than 100 percent of a rhinestone."

Warren Way #41: Deal making is a no-called-strike game.
"You don't have to swing at everything--you can wait for your pitch."

Warren Way #75. Think long term.
"Our favorite holding period is forever."

Warren Way #92. Don't do deals just to do deals.
"We don't get paid for activity, just for being right."

Warren Way #98. Think for yourself.
"My idea of a group decision is to look in the mirror."

Warren Way #99. Be honest in your deal making.
"It takes 20 years to build a reputation and five minutes to ruin it."

Searcy and DeVries round it all out with an abundance of their own expertise--approaches that, added up, have generated billions of dollars in new sales.

Take the advice in this hands-on guide and learn "How to Close a Deal Like Warren Buffett."

"How to Close a Deal Like Warren Buffett" reveals the method behind Buffett's near-mythic deal-making prowess. Guaranteed to help you come out on the right side of every deal

""Tom Searcy and Henry DeVries have done a masterful job of distilling Buffett's wisdom into a highly readable book you'll want to refer to again and again. A must-have for dealmakers "" -- Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level

""Almost anybody interested in deal making will find something of interest here. Simply the most important new book on deal making and big account sales strategy."" -- Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There

""Read this inspiring, advice-filled book to discover how you can leverage Warren Buffett's deal-making strategies to negotiate and win big contracts."" -- Jill Konrath, author of SNAP Selling and Selling to Big Companies

""This book is Dale Carnegie reconfigured for the business world."" -- Thomas Barnett, contributing editor at Esquire and author of Great Powers: America and the World After Bush

""This is the first book we've read that truly explains how Buffett thinks and how his lessons can be applied to your business."" -- Neil Senturia and Barbara Bry, serial entrepreneurs and entrepreneurship columnists for U-T San Diego