Marketing the Marketers 50 Ways Marketing Services Providers Can
Woo and Win New Clients If you are a marketer who is a little
frustrated about how to attract enough clients, you are not alone.
Many marketing communications consultants - advertising agencies,
public relations firms, interactive Internet/Web companies, and
graphic design studios -- struggle with marketing and hope that
networking will bring them enough clients. This isn't exactly
hoping and wishing for clients, but it is darn close. There is a
better way to get marketing communications clients. The best
marketing investment you can make is to get help creating
informative Web sites, hosting persuasive seminars, booking
speaking engagements, and getting published as a newsletter
columnist and eventually a book author. Be the expert who educates
people on how they compare to their peers and the best ways to
overcome their obstacles. The more prospects you inform how to
solve their problems in general, the more will hire you for the
specifics.
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