Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In "Everything You Ever Wanted to Know About Social Media, but were afraid to ask...," author and public relations professional Hilary JM Topper, MPA provides an understanding of social media.

Designed for marketing professionals, small business owners, and non-profit organization executives, "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." highlights the power of consumer-generated media and how it can be used effectively to help grow your business.

For those who have ever thought they were too old or too unfit to compete in a triathlon, From Couch Potato to Endurance Athlete will prove that it is never too late to compete! This is a story about overcoming life's obstacles-from injury and business trouble to grief and loss and everything in between. Hilary Topper was a 48-year-old working mother who once upon a time had practically failed high school gym class. She was working 60-plus hours a week, running a small business. Her focus was on others-her children, her aging parents, and her staff. In the meantime, her weight kept increasing, and she was unhappy with the way her life was going. She needed a change. To turn things around, she joined a gym for the first time in her life. This book will take the reader on Hilary's decade-long journey as she trains for and runs her first 5K, swims the aqua-blue waters of the Caribbean, cycles a hilly course in Milwaukee, learns how to run-walk her way through the New York City Marathon, and competes in her first triathlon in Sanibel, Florida. The reader will be right with Hilary as she narrates each experience-even a 5-mile swim in the murky waters of Long Island. Hilary's story will move, motivate, and inspire readers. They will laugh and cry as they follow her on her journey.

Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In "Everything You Ever Wanted to Know About Social Media, but were afraid to ask...," author and public relations professional Hilary JM Topper, MPA provides an understanding of social media.

Designed for marketing professionals, small business owners, and non-profit organization executives, "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." highlights the power of consumer-generated media and how it can be used effectively to help grow your business.