Social media is becoming the fastest way to communicate ideas and
values. Are you using this ever-changing media to effectively
communicate your messages? In "Everything You Ever Wanted to Know
About Social Media, but were afraid to ask...," author and public
relations professional Hilary JM Topper, MPA provides an
understanding of social media.
Designed for marketing professionals, small business owners,
and non-profit organization executives, "Everything You Ever Wanted
to Know About Social Media, but were afraid to ask..." is filled
with detailed, how-to information on the sometimes complicated
online world. Guiding readers through the importance of
implementing social media tactics into their marketing mix to
increase awareness and maintain visibility, this guide: Describes
how to use social media sites, blogs, and microblogs Reviews more
than a dozen social networking sites Provides an understanding of
the importance of podcasts and video podcasts Discusses what it
means to "Go Viral" Gives suggestions for handling crisis
situations via the Web "Everything You Ever Wanted to Know About
Social Media, but were afraid to ask..." highlights the power of
consumer-generated media and how it can be used effectively to help
grow your business.
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