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This book explains the strategic behaviors of platform firms on the
global market, drawing on extensive research on the mobile
communication systems, semiconductor equipment, personal computer,
and automobile electronics industries. The book focuses on
Ericsson, Applied Materials, Intel, and Bosch as representative
global platform companies. The book's introductory section reports
on the rise of platform business and addresses the theoretical
basis of their competitive edge, based on a review of prior studies
on the network effect of open standards and the economic theory of
strategic behavior. The platform business obviously secures a
competitive advantage on the global market. Yet this theory alone
does not provide sufficient explanation for why the platform
business achieves competitiveness on the market. The book proposes
a theoretical framework and provides rigorous supporting evidence
by using case studies and empirical analysis on the global business
of platform firms. This evidence reflects the variety of global
ecosystems: the mobile communications system in China, the
semiconductor equipment industry in East Asia, personal computers
in Taiwan, and automobile electronics in China. In conclusion, the
book reviews these studies and identifies the key factors of
platform strategy on the global market. Given its breadth of
coverage, the book will benefit all academic researchers and
undergraduate students in management and economics with an interest
in global competition and collaboration in the open economy.
This book explains the strategic behaviors of platform firms on the
global market, drawing on extensive research on the mobile
communication systems, semiconductor equipment, personal computer,
and automobile electronics industries. The book focuses on
Ericsson, Applied Materials, Intel, and Bosch as representative
global platform companies. The book's introductory section reports
on the rise of platform business and addresses the theoretical
basis of their competitive edge, based on a review of prior studies
on the network effect of open standards and the economic theory of
strategic behavior. The platform business obviously secures a
competitive advantage on the global market. Yet this theory alone
does not provide sufficient explanation for why the platform
business achieves competitiveness on the market. The book proposes
a theoretical framework and provides rigorous supporting evidence
by using case studies and empirical analysis on the global business
of platform firms. This evidence reflects the variety of global
ecosystems: the mobile communications system in China, the
semiconductor equipment industry in East Asia, personal computers
in Taiwan, and automobile electronics in China. In conclusion, the
book reviews these studies and identifies the key factors of
platform strategy on the global market. Given its breadth of
coverage, the book will benefit all academic researchers and
undergraduate students in management and economics with an interest
in global competition and collaboration in the open economy.
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